PRxNE 2023 Conference
PR With Purpose:
The Future of the Profession

Friday, November 3, 2023
8am to 4 pm
Hosted by the PRSA Rochester Chapter!


St. John Fisher University
3690 East Avenue
Rochester, N.Y. 14618

Molly McPherson Announced as the PRxNE Keynote Speaker

Crisis communications expert and TikTok star Molly McPherson will deliver the keynote address at tis year’s PRxNE Conference, to be held on Friday, November 3 at St. John Fisher University.

The theme of this year’s conference, “PR With a Purpose: The Future of the Profession,” will provide communications professionals from across the northeast the opportunity to explore the latest industry best practices, knowledge share with colleagues and establish new connections within the industry.

During her keynote, McPherson will share strategies and tactics that companies can use to defend their reputations against viral social media crises. McPherson served in the external affairs office at the federal Emergency Management Agency (FEMA) where she introduced the agency’s first digital media efforts in response to the public backlash from the hurricane Katrina response. As director of communication for the Cruise Line International Association in Arlington, Virginia, she handled the official media responses to maritime security during the 9/11 attacks and the norovirus outbreak on cruise ships in 2002. She is the host of the Indestructible PR Podcast, best-selling author of the book Indestructible Racism Control and respond with Confidence in a Media Crisis, and creator of a popular TikTok account that makes PR crises easy to follow and easy to avoid. this year she wasAdweek’s Creative Visionary Award Winner as the Careers Creator of the Year.


The Northeast District of the Public Relations Society of America is thrilled to host the most esteemed district conference in the country. 

The conference is held annually and is open to members and non-members. Conference hosting duties rotate through all eight of our award-winning chapters to highlight the people and places that make the Northeast such a wonderful place to live, work and play! this year the Rochester Chapter welcomes the conference.

Upcoming PRxNE Conferences:

2024: Central NewYork

2025: Boston

2026: Finger Lakes


2028: Southeastern New England

2029: Yankee

2030: Capital Region



$250 for PRSA members

$195 Early Bird rate before September 22

$275 Non-members

$225 Early Bird rate before September 22

$50 Student



Special Hotel Rates and Accommodations:

Woodcliff Hotel & Spa

Rate: $129/night

To book please call the front desk at 585-248-4810 and ask for the PRSA Northeast District Conference 2023 room block.

Hampton Inn Rochester Penfield

Rate: $154/night

Book online: Use group code PRS after selecting arrival and departure dates.

Or book by phone. Call reservations at 585-249-0601 and reference the PRSA Northeast District Conference Meeting when making reservation.


Why you should sponsor PRxNE

The 2023 PRxNE District Conference offers a dynamic opportunity to position your company to hundreds of highly networked communications and public relations practitioners working in the northeast United States.

These influencers are highly connected; respected for their ability to spot trends and manage change; and hold extensive media, consumer, and stakeholders relationships. The typical attendee is a reflection of the most coveted consumer profiles. More than half of the conference goers are senior or mid-level professionals. Their employer base is well-rounded, including private companies of all sizes, agencies, consulting firms, governments and universities.

The conference offers sponsors an opportunity to connect directly with public relations professionals and communicators. Multiple sponsorships are available. Interested in becoming a sponsor? Learn more here!



Thursday, November 2, 2023

(Details coming)

Conference: 8am to 4pm


Rochester is the third largest metro city in New York State. It’s easy to get to and easier get around. Rochester is the gateway to the Finger Lakes, located on the southern shore of Lake Ontario,  and within a day’s drive of one-third of the U.S. population. To learn more about Rochester visit here.