Public Relations Society or America Northeast District

2019 Breakout Speakers

Breakout Session I (9:30 – 10:30 a.m.)

Where Do You Stand? Best Practices for Corporate Activism and Advocacy (Yvette Sterbenk)

25 Insider Tips to Make the Media Fall in Love with You (Doug Sitler)

Stand Out from the Crowd: Research-Based Branding (Robin Schell, APR, Fellow PRSA & Jayme Simões)

The New Rules: If, When and How to Respond if You Blow Up on Social (Molly McPherson)

Breakout Session II (10:45 – 11:45 a.m.)

Engineering Public Support - A Case Study in the 4-Step PR Planning Process (Brett St. Clair, APR)

PR, HR, and CSR: Know the Difference When Speaking Publicly (Dr. Amanda Staggenborg)

FAKE NEWS: How Podcasts Are Disrupting the Communication and Marketing Industry (Janava Benton & Naomi Johnson)

Gaining Intercultural Skills in PR: How to Communicate Effectively with Global and Multi-cultural Audiences (Arhlene Flowers)

Breakout Session III (1:45 – 2:45 p.m.)

Crisis Communications: Don’t Anticipate. Plan. (Mike Raia)

Branding With Powerful Stories: Exploiting The Irresistible Lure of Villains (Greg Stone)

Grassroots 2.0: How Digital Marketing Can Enhance Public Affairs Campaigns  (Josh Poupore, APR & Alicia Deering)

Building a Diversity & Inclusion Brand (Devon Watters & Sandra Woodruff Whitmore)

Breakout Session IV (3:00 – 4:00 p.m.)

The Power of Influencers: How to Build Brand Advocates & Measure Success (Andrea McHugh, Kristen Adamo & Audrey McClelland; moderated by Bob Curley)

Building A Positive Culture with Strong Communication (Stacey Smith)

Maximizing the Triangle of Media - Traditional, Social, and Digital (Debora Spano & Nina Walsh)

Unlocking PR Insights Using Google Analytics (Matthew Raven)

*Schedule subject to change